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FAO Schwarz Toy Store in New York, NY

30 Rockefeller Plaza New York, NY 10111
FAO Schwarz Toy Store, situated in the pulsating heart of New York City, just steps away from Central Park and the iconic Plaza Hotel, is an unrivaled destination for youthful amusement and the epitome of toy wonderlands. Celebrated as the oldest toy store in the United States, it's renowned for its fanciful, immersive display of toys, unparalleled selection, and innovative products. Packed with enchanting playthings of every sort, from the simple to the extraordinary, FAO Schwarz offers an immersive, magical experience that lures in visitors of all ages and stokes the flames of their imagination.

Founded in 1862 by German immigrant Frederick August Otto Schwarz, the sprawling three-story toy palace was initially known for introducing Americans to intricate European toys that went beyond the simple homemade playthings prevalent in the then society. Over its esteemed history spanning more than a century and a half, the store has grown exponentially in size and popularity, maintaining its reputation as a mecca for unique, hard-to-find toys while also being an integral part of the toy industry's innovation and growth.

Indeed, a walk through the fun-filled aisles of FAO Schwarz is like stepping into a toy paradise. A palpable highlight is the store's iconic dance-on piano. Featured in the 1988 Tom Hanks film "Big," this impressive floor piano is a massive 24 feet long and allows patrons to create their melodies by dancing on it, a highly interactive and entertaining experience. Another awe-inspiring spectacle is the astonishing life-sized stuffed animals, ranging from towering giraffes to majestic lions, creating a virtual zoo of plush creatures. Kids can also indulge in a theatrical, immersive play in the FAO Raceway, where they can customize their hot wheels cars.

Also worth noting is the captivating FAO "Candy Land," a sugary Fantasy Land offering a tremendous variety of sweets that would delight even the most discerning candy connoisseur. From gummies, chocolates to candy-coated popcorn, and custom candy creations, it’s truly a sweet-tooth heaven. The store also showcases a dazzling array of mesmerizing magic tricks at the Magic Mix and hosts daily fun-filled events and activities to keep the little ones constantly entertained.

In conclusion, the FAO Schwarz Toy Store in New York City provides more than mere retail; it delivers enchantment, excitement, and a dash of nostalgia that invokes the kid in everyone. The captivating world of fantastical toys, candy galore, and a myriad of interactive exhibits, epitomizes the spirit of play, imagination, and discovery. Bursting with fun around every corner, a visit to the FAO Schwarz Toy Store is an unforgettable experience that will leave you reminiscing your playful, joy-filled childhood memories. Whether you're a toy enthusiast, a child at heart, or seeking a magical journey for your little ones, FAO Schwarz is undoubtedly a point of interest you shouldn't miss when in the Big Apple.
The following tours go by FAO Schwarz Toy Store:
The following tours visit FAO Schwarz Toy Store:
New York Premium Tour: Must See Sights, Private Double Decker, Cruise, Walking Photo
5/13/2024 - 4/30/2025
New York Premium Tour: Must-See Sights, Private Double-Decker Cruise & Walking Get ready to experience the best of the best with the New York Premium Tour!
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